Warning!

Bad things can happen to your web site following poor search engine work.

Poor search engine optimization work on your website can be worse than doing no work at all. Here's why:

REINDEXING - Many search engines go months before reindexing a website that has been submitted to them. Thus, if your optimization work is done poorly, you may be stuck with poor placement for a long time. Even if you, then, employ a highly competent optimization firm, these search engines will not soon visit your website to register the changes.

SPAMMING - Many search engine placement and ranking services use prohibited techniques in a foolish attempt to achieve high positions for their clients' websites. Search engine spiders (the highly sophisticated computers used to evaluate and index sites for positioning) are smart. They detect such tricks as hidden text, cloaking, link farms and many others. And, when they do, most search engines will ban a website thereafter.

THE YAHOO "DEATH PENALTY" - With the most trafficked search engine in the world, it's one strike and you're out! Yahoo is very demanding about what it wants - and doesn't want - in a website. Only a very well informed and intelligent optimization designer can safely navigate the Yahoo minefield.

Remember the axiom, "Anything worth doing is worth doing well." With search engine optimization, the price of poor work can be catastrophic to your website.